Selected Work:
- Social-First "Readable Videos"
- NFL Fantasy Online College
- Hasty Recipes
- NFL "Tough Season"
- Meghan McCarthy Partnership

More Info:
At Digitas, I was given the opportunity to help the world's largest computer manufacturer, Lenovo, with their yearly NFL activation. Working with The Onion, we launched Season 2 of Lenovo's Tough Season Fantasy Football series, which helped lift brand awareness and consideration significantly among their millennial fantasy football fan target.

Shortly thereafter, I was invited to join Lenovo full-time along with a direct report Community Manager. Part of our task was to create a US marketing strategy that complemented the needs and resources of the global marketing teams. Over time, we managed to streamline their processes and create a content strategy focused on transforming "general purpose" assets (e.g. tv spots) into social-first content formats: GIFs, cinemagraphs, and short-form video.

Recently in the US, we helped launch Fantasy Online College (their latest NFL program), as well as major YouTube influencer partnerships and a series of "Tasty" parody videos to support their incredibly irreverant "goodweird" branding campaign. Additionally, we supported the launch of partnerships with Machinima and Niche in support of their gaming product line.