Selected Work:
- "Secret Meetings" Social Campaign
- Time Lapse Cocktails
- Lay-Down Shot Cocktails
- "Values of the Order"
- The Gentleman Jack Facebook Page

More Info:
While at Arnold, I joined the Jack Daniel's team to lead community management and content creation for Old No 7's smoother, mellower brother, Gentleman Jack. During my tenure, I lead a team of creatives to develop everything from small engagement-focused content to large live-tasting events. I also worked closely with our Strategy & Analysis team and partner media agency.

The award-winning Order of Gentleman campaign was fully-integrated across broadcast, digital, print, and out of home and caused a 23% sales lift in just 3 months. The social program specifically saw extremely high engagement compared to industry benchmarks and Gentleman Jack benefited from a huge lift in brand recognition.

We also got loads of free Gentleman Jack which was awesome.