Selected Work:
- Christmas with Cam Newton
- 360-Degree Video Timelapse
- Owner Advocacy
- The GMC Facebook Page

More Info:
At Digitas I was brought on to manage social strategy and content creation for their newly-acquired client, GMC. Leveraging GMC's partnership with the NFL, the social team developed several major social campaigns including a weekly vlog with Mike Tirico.

I worked closely with the client day-to-day developing global digital brand guidelines in support of "Precision," their largest branding campaign in over 15 years.

To support our library of photography, we partnered with dozens of different influencers across many passion points to create compelling third-party content featuring GMC vehicles.

Recently, we launched one of the first 360-degree Facebook videos (check it out from your phone). We also created some gorgeous cinemagraphs before they went mainstream. #humblebrag