Selected Work*:
- The Avocados from Mexico Facebook Page

*most work no longer public (or hard to find)

More Info:
At Arnold, I was invited to develop a comprehensive Social Playbook for a new client, Avocados from Mexico. I worked closely with the brand to develop a social content strategy built around Arnold's new broadcast campaign featuring the animated Avo-Man character.

With very limited assets, an Art Director and I developed many successful content lanes and templates for future posts. These included recipe cards with partner recipes sites, timely cultural activations (especially around Cinco de Mayo), and a multitude of ways to showcase Avocados in a fun, snackable light.

Within the Playbook, I also established a paid media strategy and comprehensive processes for developing social media content, evaluating channels, and measuring performance.